For Greenwich Pizza president Albert Cuadrante, being young is a state of mind.
Having been previously the vice president for marketing of Jollibee Foods Corp. where he was among the younger executives, Cuadrante now leads the country’s leading pizza and pasta chain in a room full of millennials, and yes, that includes himself.
“I consider myself a millennial,” the 46-year-old said. “Greenwich is actually very dynamic, very energetic, and very fun. Nakakabata (It makes me feel young).”
Cuadrante’s unmistakable alacrity to embrace latest trends and the social media has completely transformed the pizza chain from a family-friendly fast food restaurant to a modern-day pizzeria for young adults—and it has proven to be a successful strategy.
In just four years since he took over in 2013, Greenwich revenues kept growing and has been expanding its reach in the country with an average of 30 new stores every year. To date, it has over 300 branches nationwide.